Digital Immersion Week 2021 (English)
AN INTERACTIVE EXECUTIVE LEARNING EXPERIENCE
Activate and accelerate your journey towards sustainable digital reader revenue.
The Digital Immersion Programme is a five-day interactive virtual workshop designed to accelerate publisher’s journeys toward digital reader revenue. By fusing strategic thinking with tactical action, participants will leave with a clear strategic vision as well as a series of quick wins that can be implemented the moment the programme finishes.
Our daily structure offers flexibility
This is what a typical day looks like in the Digital Immersion programme.
Every day starts with an inspiration session from an FT expert followed by an activity briefing. Participants will then have the flexibility to adjust the timing of their daily 1on1 sessions with an FT Strategies consultant as well as dedicate up to 45 minutes to preparing the activity for the afternoon session. In the afternoon, participants will have the opportunity to listen to perspectives from guest speakers followed by workshops on the activity.
We all know the global news industry is under significant pressure. The declines in revenue from print circulation are compounded by a shift in advertising spend, and the coronavirus outbreak has accelerated this squeeze. And yet, the role of the media has never been more important.
Therefore, it is encouraging to see many news organisations use this crisis as an opportunity to rethink and strengthen business models.
So Google and the FT are incredible excited to amplify our support for publishers around the world at this critical time. This Digital programme is designed to help you cope with the disruption, accelerate your journey to more sustained propositions, and set you up for long-term success.
Tara Lajumoke, Managing Director FT Strategies
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