Accelerate your journey towards digital reader revenue
Part of the Google News Initiative's Digital Growth Programme
FT Strategies Digital Immersion Programme
Activate and accelerate your journey towards sustainable digital reader revenue.
The Digital Immersion Programme is a five day interactive virtual workshop designed to accelerate publisher’s journeys toward digital reader revenue. By fusing strategic thinking with tactical action, participants will leave with a clear strategic vision as well as a series of quick wins that can be implemented the moment the programme finishes.
Chief Data Officer
Marketing & Product Development
Head of Digital Editorial Development
Head of Consumer Marketing
The Independent and Evening Standard
Finance Director - Commercial
Global Marketing Director, B2C
Lead Data Analyst - Audience Engagement
We all know the global news industry is under significant pressure. The declines in revenue from print circulation are compounded by a shift in advertising spend, and the coronavirus outbreak has accelerated this squeeze. And yet, the role of the media has never been more important.
Therefore, it is encouraging to see many news organisations use this crisis as an opportunity to rethink and strengthen business models.
So Google and the FT are incredible excited to amplify our support for publishers around the world at this critical time. This Digital programme is designed to help you cope with the disruption, accelerate your journey to more sustained propositions, and set you up for long-term success.
Tara Lajumoke, Managing Director FT Strategies
Delivered in six languages
Over the next three months, Digital Immersion will run virtually in 6 languages and will be open to publishers across Europe.